DESIGN // DEVELOPMENT
LOUISVILLE EXCHANGER & VESSEL
THE GOAL
Louisville Exchanger and Vessel, Inc. is a metal fabrication shop specializing in custom products. They are located in the Midwest and contacted us with the aim of revamping their website to better showcase their services through vivid imagery and a comprehensive list of completed projects. Our main objectives were to enhance their online presence, increase lead generation, improve mobile compatibility, and ensure a seamless user experience that would prompt visitors to reach out to Louisville Exchanger and Vessel for their metal fabrication needs.
Developing a Comprehensive Sitewide Checklist
When we embark on a website redesign project, our first step is to evaluate the existing content and presentation to determine what's working well and what needs improvement. By taking an overview approach, we gain a holistic perspective of all the assets available for the redesign and identify areas that require attention, such as functionality or user experience. We also examine the textual content to ensure that the messaging effectively serves potential customers, rather than solely benefiting the organization. We prioritize tailoring the content to better serve the needs of the customer.
